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AI Didn't Just Change the Product. It Changed How You Sell It.
AI didn't just change your product. It changed how it gets bought. Here's why your GTM motion needs to catch up, and what a real AI-ready playbook looks like.
Sumita Jagannathan
Aug 193 min read
The AI-First Go-to-Market Trap
Ai can help speed up your go-to-market but leave broken systems and sloppy execution in its wake.
aditivora
Aug 196 min read
Your GTM is stuck. Here’s which stage you’re in—and how to get out.
The four stages of startup GTM maturity—and what it takes to move through each one.
Sumita Jagannathan
Aug 194 min read
You Signed the Partner Agreement. Now What?
Most B2B partnerships go quiet within a year. Not because the strategy was wrong — because nothing happened in the 30 days after the signature. There is a moment every founder knows... The partnership agreement is signed. Both sides are energized. The announcement email goes out. The partner logos get added to the website. And then — nothing happens. No referrals. No co-sell meetings. No joint pipeline. Six months later, the partnership is still featured in the board deck but
Sumita Jagannathan
Aug 194 min read
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